The Casino of the Future - The Linq Hotel + Experience

The Linq Hotel + Experience is the casino of the future, merging augmented digital art with audiovisual experiences. DATALAND features over 160 displays and several thousand square feet of Unilumin LED in this first-of-its-kind AV system and showcases designs by media artist Refik Anadol. This experience actively collects data by measuring guests’ locations and actions, converts this data to flowing, beautiful images, and outputs onto a digital canvas for said guest to interact with.

Caesars Entertainment’s goal was to design a space and experience that catered to a new generation of casino-goers. These users demand unique, shareable, immersive experiences- this first and only of its kind experiential audiovisual deployment does that and more. The LINQ's transformation began last fall with the opening of The Book, the next generation of race and sportsbook, and continued with the introduction of the all-new integrated Strip-side RE:MATCH bar, both worked on by McCann Systems. The new deployment also features a digital art exhibition by Refik Anadol that winds throughout the casino floor, outside towards the strip, and all around the architecture. Virtual reality, hologram gaming, Esports, interactive multi-stage entertainment, arcade games, the Pulse Arena, rentable Fan Caves, and social media integration are all featured in the LINQ.

McCann Systems overcame challenges and adapted to system-wide design changes as ideas sprung up about the space without moving the opening date for the new casino technology.

The Linq started as the Flamingo Capri hotel and opened in 1959. Not only has new technology been developed, but new construction methods that cater to these advances are also in place today. McCann was constantly challenged to land successful and groundbreaking AV in a space not particularly ready to receive it, all without decreasing the overall experience.

Another challenge McCann Systems faced is, of course, working on a live casino floor that must minimize interruptions to patrons or eliminate distractions. Solutions included sectioning off portions at a time, working at odd hours, working with Caesars security and other teams, and keeping an immaculate workspace.

McCann worked through these challenges in lockstep with our vendors and client to help deliver a turnkey project. They also ensured Caesars Entertainment had the best possible experience through not only DATALAND, but the RE:MATCH bar and The Book as well. The LINQ features a diversified selection of experiences that are curated for a variety of users, all of which must be treated almost as a separate project, wrapped finally into The LINQ Hotel + Experience as you know it today. When faced with a problem that doesn’t have a solution in any textbook or catalog, McCann would invent a way through it, sometimes literally. The control system had to be custom designed from the ground up, and many innovative structural installations are making their debut in this space- but you’d never know it.

Caesars Entertainment unveiled a new space on-time and on-budget that allowed them to remain at the forefront of gaming and innovation. The award-winning space has been received incredibly well by both patrons, staff, and reviewers. Among the world's largest and most interactive environmental art installations, DATALAND: LINQ is a synthetic reality experience woven throughout the LINQ casino interior and exterior. Created by world-renowned artist Refik Anadol, his first-ever in Las Vegas, the dazzling digital art installations are displayed on a variety of digital canvases throughout the casino including two main entrances and 3-dimensional LED sculptural elements on the ceiling. The overall installation is reactive and changes in a choreographed manner as guests enter the spaces, allowing visitors to be an active part of the art experience. Overall this project was a complete success for all parties and strengthed McCann's position as the leader in immersive AV environments, especially in gaming, entertainment, and hospitality.