At the best-known quadrennial international football championship qualifiers between Singapore and Guam in October 2023, Label Broadcast delivered high-quality program SRT feeds of the match to Sportfive Asia using Matrox Monarch EDGE S1 encoders.
Label Broadcast is a broadcast solution provider serving popular broadcasters and agencies in Southeast Asia, such as Discovery, Astro, Eazie TV, Reddentes Sports, and NoonTalk Media. Founded in 2021 by Donny Chang, an industry expert in broadcast transmission, and based in Singapore, Label Broadcast specializes in live streaming, remote production, video processing, IP video transmission, and video hosting. They have been a part of the SRT Alliance from the beginning and promote open-source video transport for highly reliable, low-latency, and secure streaming over IP, at an affordable price.
Label Broadcast’s customers see an opportunity to increase their offerings and audience by offering content from various countries to others in the region. Remote production, IP contribution, and online platforms make these workflows possible and affordable. Label Broadcast supports these customers with comprehensive remote production and contribution capabilities, including transcoding and recording, using Matrox Monarch EDGE.
Football Qualifying Matches
For the qualifying match between Singapore and Guam, Sportfive Asia needed Label Broadcast to provide them with a simple yet affordable solution that would effectively deliver high-quality and real-time streams to passionate viewers. Chang was confident in supplying a broadcast solution that would meet their needs. He provided Sportfive Asia with ‘road packs’ that included two SRT-capable Monarch EDGE S1 encoders, one main and one back-up, for the match at the Singapore National Stadium.
The Monarch EDGE encoders enabled Label Broadcast to transmit two high-quality and low-latency program feeds, using SRT, from the main and backup encoders. The Label Broadcast service included stream analysis, monitoring, and recording for post-production and archiving.
The remote production workflow reduces the size of the production team, and using Monarch EDGE encoders eliminated the need to send additional production equipment, such as a DSNG satellite truck, to the stadium. The low-cost approach for the project made covering the match viable for Sportfive. On top of all that, Label Broadcast and Sportfive Asia easily integrate the SRT-compatible Monarch EDGE encoders into their existing workflows for packaging, streaming, and distribution.
Football Association Singapore
In addition to providing streams to Sportfive for distribution and online consumption across the region, Label Broadcast lalauses Monarch EDGE to record all the games and deliver them to the Football Association Singapore for analysis, hosting, and archival purposes. The onboard recording feature in Monarch EDGE reduces the amount of equipment sent to the production site and lowers the total budget. These cost-effective workflows, with broadcast quality feeds, open up new business opportunities, satisfy viewers and teams, and increase the long-term value of each event.
E-Sports
Label Broadcast has expanded its reach into E-Sports. As recently as 2022, it provided production services for Astro eGG Network E1 Championship tournament series, which sought to broaden its E-Sports audience in Southeast Asia. Astro tasked Label Broadcast with sending high-quality interlaced video from the tournament to eGG-affiliated broadcasters. To achieve this, Label Broadcast developed a streaming plus transcoding pipeline to convert progressive video to interlaced format, made possible by interlaced video support in Monarch EDGE, ideal for broadcast workflows.
The advent of remote production opens up new markets and audiences for previously inaccessible regional sports and other content. Label Broadcast is helping its clients to reach these new audiences and help to “grow the games” with the help of Matrox Video’s reliable SRT-enabled Monarch EDGE technology.
