July 31, 2024 - The famous churches Nieuwe Kerk and Oude Kerk in Delft, South Holland, are historic landmarks that attract many visitors year-round. While a historic site may seem like an unexpected place to find digital signage, Peerless-AV® and creative agency, DKLV, collaborated to enhance the visitor experience by installing digital signage displays to streamline information for all who visit. The signage serves as an inspiration for more future unconventional uses of AV technology.

Nieuwe Kerk and Oude Kerk: Installation Overview

Peerless-AV Xtreme™ High Bright Outdoor Displays were installed in two different areas of this historic site into integrated kiosks. In addition to being tourist attractions, these churches also hold worship services and events, making effective communication key to managing traffic, sharing messages amongst staff, and informing worshippers. The clear, easily adaptable information shared by the new digital signage became a must-have for this unexpected site.

The digital signage significantly improved the visitor experience by offering timely information and enhancing engagement with the activities of both churches. The success of these installations has spurred interest from other organizations, growing the demand for digital signage solutions in places you may not expect to find them.

Expanding Horizons for Digital Signage Applications

Whether providing real-time updates, sharing relevant information, boosting engagement, or offering dynamic content, here are some more ways digital signage can be implemented in settings where you may least expect it.

Parks and Forest Preserves

While visitors to natural areas such as parks or forest preserves may not expect to see digital signage, it can be a useful, durable tool to guide visitors through large areas of land. Digital signage can be used to provide real-time information on weather conditions, trail maps, wildlife sightings, and other important safety information for those navigating the area.

Zoos or Aquariums

Although the animals at zoos and aquariums are the stars of the show, digital signage technology in these otherwise “wild” settings can assist in engaging visitors with educational information about the animals and their habitats. Including interactive displays provides more detailed information than a static sign. By displaying videos, and even providing a live stream of other enclosures, it can help enhance the visitor experience.

Outdoor Events

When it comes to outdoor events, the possibilities of digital signage are endless. Knowing how unpredictable weather can be, keeping event attendees informed about updates in real time is a great way to leverage the power of digital signage. An outdoor-certified display is also safer, longer lasting, and still easy to read despite any lighting changes and precipitation. Digital solutions are also more effective at displaying relevant information like schedule changes, festival lineups, information on future events, and legible wayfinding for all visitors to access.

The innovative technology of digital signage is no longer confined to traditional, indoor settings, especially with the wide variety of use cases possible with these displays. As the AV industry continues to explore more innovative possibilities for digital signage, the implementation of these solutions is endless, ensuring a future of continuous improvement in communication, adaptability, and eye-catching visual content.

To learn more about Peerless-AV’s digital signage solutions, please visit peerless-av.com.