A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
“With large, dynamic LED screens like we have at WCIV,” added Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
The Brightline system consists of LED upgrades to WCIV’s legacy fluorescent fixtures, SeriesONE studio fixtures for soft light in each set area, Mako and Minnow profile spotlights, and Lupo fresnels providing hard light.
This marks the third time Sam Cercone, Managing Partner, Brightline has provided lighting to WCIV. His first installation was in its original building just after Hurricane Hugo flooded the station in 1989, followed by a new fluorescent conversion in the existing building, then the latest upgrade to variable white LED fixtures.
“Visiting the studio numerous times over decades, the importance of integrated component longevity becomes obvious,” said Cercone. “That points to the popularity of our LED upgrade kit. The upgraded fluorescent lights were amortized years ago, but now that equipment has new life. Augmenting the freshly retrofitted lights with new fixtures for expansion provided WCIV a cost-effective solution.”
Cercone said Brightline builds its product lines around silent, convection cooled designs. With no moving parts, the fixtures’ continual use is extended dramatically. Many Brightline studio fixtures have operated daily for +20 years, with a future that’s greatly extended thanks to this most recent redesign.
