CinemaCon/LAS VEGAS – (March 29, 2011) – Christie®, a global visual technology company, is demonstrating a wide range of innovative cinema projection and digital signage lobby solutions, backed by its behind-the scenes monitoring and control services, at CinemaCon in Las Vegas, March 28 – 31, making Christie the “Exhibitor’s Choice” for attendees of this preeminent gathering of movie theater owners from around the world.

“CinemaCon is about knowledge transfer and sharing, as much as it is about leading-edge solutions,” said Jack Kline, president and chief operating officer, Christie Digital Systems, USA, “and in that spirit we’re excited about our sponsorship of ‘An Afternoon with Jon Landau.’”

Kline also addressed delegates at the International Day luncheon on March 28, in the Palace Ballrooms. As well, Sean James, vice president, Christie Managed Services, will lend his expertise to the “Keeping Your Cinema Open on a Saturday Night” ICTA panel on March 30, Emperor’s Level at Caesars Palace.

Jon Landau in exclusive Christie VIP Event

Christie is sponsoring an “invite-only” interactive presentation with Oscar-winner Jon Landau, producer of Titanic and Avatar on Tuesday, March 29. This will feature a one-hour dialogue on the exciting future of digital cinema and Landau’s experiences in producing box-office blockbusters. The noted producer recently toured Christie’s digital-cinema manufacturing facilities and praised the firm for “looking ahead to the future, not sitting on the laurels of today” in its quest to make the filmgoers’ experience better.

What’s in the Booth?

“Exhibitors touring Christie’s booth will witness how the only single-source manufacturer of projector, lamps and managed services can deliver to them a range of optimized, digital cinema systems today,” said Kathryn Cress, vice president, global and corporate marketing, Christie.

With the topic of how to cost-effectively transition from film to digital projection still a major concern for exhibitors, Christie’s booth will provide reassurance as the “Exhibitor’s Choice” for digital conversions. In addition to displaying mainstream digital cinema solutions, the company’s Entertainment Solutions group will display the latest in 4K digital cinema projectors with its Christie® CP4200 platform. Both sets of solutions use Xenolite™ lamps, which boast a 99.999 percent reliability rating.

Christie Managed Services (CMS) will be out in full force, demonstrating its array of essential post-installation remote management, monitoring and control solutions for cinema projectors and digital displays, to ensure that all exhibitor systems perform to their maximum ability, reliably, 365 days a year. Allure Global, a valued partner, will be joining CMS to demonstrate how Christie and Allure can support CinemaCon attendees at every stage of their digital signage projects, from strategy determination to equipment procurement, as well as staging, content development, installation, ongoing monitoring and business impact analytics.As well, Christie’s display at booth #1200A includes Christie® MicroTiles™, which won “The Most InAVative Digital Signage Product” at Amsterdam’s prestigious ISE 2011 show, Christie continues to break new ground with an unmatched menu of specialty displays and managed services, as well as innovative and cost-effective a la carte solutions.