July 26, 2024 - With summer in full swing, outdoor events like festivals, concerts, and markets are happening weekly or even daily. Keeping outdoor digital signage content fresh is key to engaging visitors and pulling the whole experience together. Here are some excellent ways to keep your outdoor content compelling and memorable!

Know Your Audience

• Understanding the demographics of the event can assist in creating content that truly resonates with people! Consider the ways you can tailor your content with the following information:
• Age range: Are they teens, young adults, families, or seniors?
• Interests: What do they like? Who would attend this event? Are they passionate about music, food, sports, or something else?
• Technology: Would this group be tech-savvy? Would they be interested in interactive elements?

Less Is More

• Remember that simple and clear messages will work best, especially during a busy event! Your content should be readable at a glance. Use concise messages with the following aesthetic considerations:
• Bold text and colors: Use large, easy-to-read fonts, and bright, eye-catching colors to grab the attention of passersby and communicate messages quickly.
• High-quality, dynamic imagery: Ensure images are clear and aesthetically pleasing to help communicate your message. Incorporating videos or moving elements may also capture and hold the attention of event-goers.
• Choosing a high-quality solution: Images, videos, and color choices may only be used if your solution supports the content with high-resolution, outdoor certifications, and high brightness and contrast for accurate color representation.

Real-Time Updates

Outdoor events can be unpredictable. Keeping event attendees informed about these updates in real-time is a great way to leverage the power of digital signage, while also keeping content relevant. This can include:

• Event schedules: Anything from technical difficulties to a change in lineup, keeping attendees updated on the event schedule is simple with an easily adaptable, easily legible digital signage solution.
• Weather updates: Summer storms can happen in an instant. Keep event-goers safe and informed with the latest weather information and warnings.
• Announcements: Share important information about wayfinding, emergency information, or future events to ensure attendees are well-informed all across the venue.

Interactive Elements

Adding an interactive element to your digital signage content can instantly boost engagement.  Consider the following ways to engage your audience and keep communication flowing throughout the event:

• QR codes: Since digital signage can be easily updated, including a QR code specific to the event or venue can provide schedule updates, maps, or special offers to keep attendees coming back.
• Social media integration: Display a live social media feed while encouraging event-goers to share content with specific hashtags. This will boost engagement on-site and online!
• Touchscreens: Interactive maps or information kiosks can allow attendees to easily access directions or updates while offering more information with just one screen.

When building strategic content with the help of outdoor digital signage, clear communication for concise messages and vibrant elements to catch attention can make a lasting impact. By first understanding your audience, and then engaging event-goers with elements such as high-quality visuals, interactive content, and important information, venues can complete their aesthetic vision while also ensuring easy traffic flow and safety.

To learn more about Peerless-AV’s digital signage solutions, please visit peerless-av.com.